Your Master Plan is Doomed!

by David Stewart (other articles by David Stewart)

The first rule of combat is that no operational plan survives first contact with the enemy. This is also true of business. It does not matter how much research you undertake or how much expertise you have in your field, the best laid plans are sure to run into obstacles and major ones at that. While this can cause much heartache and concern amongst business owners, it is not something to be concerned about.

The natural order of business provides for so many variables it is impossible to know and plan for them all and Murphys Law dictates that the most obscure and hard to resolve hurdles are invariably the ones you will be confronted with.


The mark of a true leader is not his or her ability to follow a well-constructed plan; it is their ability to think on the fly, to adapt to changing situations and to keep their business plan fluid enough to move as the circumstances move. It is this innate ability to duck, weave and absorb the inevitable blows that truly sets the great business leaders apart from the rest. Going into an environment where nothing is certain and the unexpected is a given is a frightening prospect but as the old adage goes, being forewarned is being forearmed.

This even more true today as business owners juggle an increasingly huge amount of contact points, from social media and its new advertising opportunities to traditional marketing outlets and the need to strike the right balance between the two. All this information and options only serve to make the process of navigating your enterprise that much more difficult and allows much greater scope for errors. You can’t know everything but you can know where to find the people who can help.

Business is a battle and like any combat operation you must be prepared to think on your feet and adapt at a moment’s notice to survive. It is an exciting time, at this point in history we are seeing a fundamental shift in how we connect with our employees, our customers and our clients. Given the right amount of flexibility and willingness to try new things the opportunities for amazing growth and innovation are almost limitless.

Be bold, be aggressive, be original but most of all you must be adaptable.

26th March, 2014

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