So Yoda Showed Up!

by David Stewart (other articles by David Stewart)

One of my colleagues placed Yoda on my desk. It took me a couple of days to notice him. Perplexed, I asked what the hell Yoda was doing hanging around my phone.

The reply was simple. He wanted me to remember our core values. He wanted me to be constantly reminded that we have built this company on ethics, transparency and innovation. In essence we must never be seduced by the dark side of real estate, namely the easy money.

When confronted with an easy option to make a commission that may not be in the best interests of our clients, little Yoda serves as a constant reminder that our interests will always come secondary to our clients.

We work for them, they pay the fees and we need to always be mindful that it is their properties and while they may pay us, we would rather forgo a commission than ever do the wrong thing by our consumers.

Yoda is here to stay.

26th June, 2015

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