I Wouldn’t Have Believed It………

by David Stewart (other articles by David Stewart)

I seriously would not have believed what I saw today if I hadn’t seen it with my own eyes. Let me start from the start. Well known social media and real estate trainer Peter Brewer linked a blog post from the U.S on Facebook that I read through. You can read it here http://eight11.com/simplicity/.


The blog post stated that if you took all the local agent websites and extracted their About Us text and collated them without their headings and branding that they would all be very similar and indistinguishable. 

Well, I decided to test it and after sharing the blog post with my wife Leesa she pulled all the About Us pages of the local agents and printed them out on a couple of pages sans company branding. Not only could I not tell what text came from what company I found some of them to be more than similar. In fact I found two local companies that share almost the exact same text!

Agent A

Speak to anyone who has experienced the PROCESS of buying or selling Real Estate and often their findings are a combination of stress, disappointment and ultimately compromise! One of the many goals of ********** Real Estate is to ensure your next move is a positive one.

********** Real Estate was founded around one simple mission. 

"To deliver RESULTS that exceed our clients EXPECTATIONS". 

We have created 'Best Practice Systems' that provide solutions and satisfaction to your most desired wants and needs. At the foundation of our 'success system' is a philosophical shift from being a 'facilitator' presenting to a Real Estate Consumer to becoming a 'catalyst' for a Real Estate Client to find success in an industry that for decades has been inefficient and often ineffective.

"Disappointment is the difference between what a client EXPECTS and what the agent DELIVERS"

Agent B

Providing Solutions & Satisfaction to your needs 

Speak to anyone who has experienced the PROCESS of buying or selling Real Estate and often their findings are a combination of stress, disappointment and ultimately compromise! One of the many goals of ******** real estate is to ensure your next move is a positive one. 

******** Real Estate was founded around one simple mission. "To do what we say we will" This is not hard when you love what you do and you genuinely care 

We have created 'Best Practice Systems' that provide solutions and satisfaction to your most desired wants and needs. At the foundation of our 'success system', is a philosophical shift from being a 'facilitator' presenting to a real estate consumer, to becoming a 'catalyst' for a real estate client to find success in an industry that for decades has been inefficient and often ineffective. 

"Disappointment is the difference between what a client EXPECTS and what the agent DELIVERS”

The rest of them, while not as obviously copied word for word, all said pretty much the same thing. Long winded platitudes about how good they service clients needs, how innovative and creative they are and funnily enough, how each and every one of them managed to get the best price.

We, as agents, wonder why the consumers look on us with such a negative light. Our industry is sadly lacking in the willingness to be our own people. Agents and agencies are so determined to appeal to everyone and so frightened to offend even a single person that we are drowning in sameness. We are forcing Vendors to either flip a coin to choose their agents or force us to compete on the only thing left - fees.

Dr Suess had it right all along,

“Today you are You, that is truer than true. There is no one alive who is Youer than You.”

He was a smart man and one many in the real estate industry could learn from.

16th September, 2014

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Leesa Stewart - September 16, 2014 at 10:25pm

I would also encourage the good people of the internet to search the phrase "Disappointment is the difference between what a client EXPECTS and what the agent DELIVERS" then tell me again how innovative this industry is.

↳ reply David Stewart - September 16, 2014 at 10:28pm

Oh. My. God! There are hundreds of them!